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Privalia Mexico × Digidarts: Contextual iOS Acquisition for Fashion Commerce

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Privalia × Digidarts | Fashion Commerce UA | Mexico iOS Precision | Contextual Scaling | Privalia × Digidarts | Fashion Commerce UA | Mexico iOS Precision | Contextual Scaling

About the Client

Background

Privalia is a flash-sale fashion commerce platform operating in Mexico.

This iOS-only campaign required precision within a premium, sensitive LATAM inventory ecosystem.

Fashion commerce isn't just about installs. It's about retention and repeat browsing.

Objective

Quality-first acquisition for a retention-sensitive fashion platform.

  • Drive high-quality iOS installs in Mexico
  • Optimize toward post-install engagement
  • Improve retention signals
  • Scale sustainably within premium inventory

Our Approach

Selected only commerce-aligned inventory to attract genuinely interested shoppers.
  1. Prioritized shopping & deal-based placements
  2. Avoided aggressive incentivized traffic
  3. Reinforced proven e-commerce affiliates
Impact: Stronger in-app browsing behavior.

Built creatives that spoke directly to Mexican flash-sale shopping behavior.
  1. Urgency-led messaging (limited-time sales)
  2. Localized creatives for the Mexican audience
  3. Seasonal refresh aligned with promotional cycles
Impact: Improved engagement and session depth.

Expanded only from proven, stable clusters to maintain quality at scale.
  1. Layered expansion from stable clusters
  2. Removed shallow-install sources
  3. Increased spend only on high-retention publishers
Impact: Predictable iOS growth without retention collapse.

Results & Impact

📱

Stable acquisition performance in Mexico iOS

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Higher-quality post-install engagement

🔄

Improved retention consistency

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Sustainable scaling within the iOS ecosystem — contextual precision builds lasting growth

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Privalia × Digidarts | Fashion Commerce UA | Mexico iOS Precision | Contextual Scaling | Privalia × Digidarts | Fashion Commerce UA | Mexico iOS Precision | Contextual Scaling
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